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Hotel Sales & Marketing Efforts

Support and Strategy

Learn about Red Lion’s hotel sales and marketing strategies, providing direction and development for our various franchises. The primary goal of our strategies is to create demand, increase conversion, and optimize revenue delivered to your hotel. These proprietary services and global resources offer unparalleled value and flexibility, delivering more reservations to your hotel at a significant rate premium over hotel-direct business.

Brand Marketing

The brand marketing team's goals are to raise consumer awareness of each brand to differentiate Red Lion hotels from our competition and to grow revenue for your hotel. Red Lion brand marketing propels performance through many areas, so that we always deliver consistent messages, whether local, regional, or national in scope.We offer targeted regional advertising, field marketing services, digital marketing and ecommerce, in-house media buying, creative design, public relations and social media strategies.


One of our main goals is to make it easier for guests to book at your hotel. Our reservations network continues to grow as Red Lion integrates with popular travel web sites and portals internationally, giving travel agents and intermediaries real-time access to hotels through all major distribution systems.

Revenue Management

Striking the perfect balance between pricing and profitability, our revenue management strategies use calibrated forecasting tools, from cost management to resource improvements, giving your property the boost needed to keep wokring at its best.


The Red Lion Sales team is at the forefront of delivering guests to Red Lion Hotels by managing key relationships in the business-to-business, transient, leisure, and specialty markets.


Discover An Opportunity At Every Corner

To learn more about becoming a franchisee and our hotel development opportunities, submit an RFP below or contact our development team at 866-437-4878 for your personalized partnership opportunitiy with RLHC.