Hot Topics in Hospitality
RLHC explores hot topics across the hospitality industry. Please see the most recent publications for information on industry trends.
How relevant are hotel brands?
Taking a pulse on the state of the industry and innovating through insights.
Integrated Digital Marketing
How effective is your hotel digital marketing strategy?
Can Loyalty be high impact and low cost?
Are loyalty programs worth 6% GRR?
Relative Consumer Positions
Brand focused audiences
Online Travel Agencies
Hotels and OTAs
Property-Specific Marketing Strategy
Understanding Hotel Fees
Do you understand your franchise/royalty program and marketing fee invoices?
How effective are your Digital Marketing campaigns?
Coffee the way people prefer it.