Benefit from the RLHC Advantage at Your Hotel Franchise
Offering Support For Our Partners
At Red Lion Hotels Corporation, we understand that when you’re researching hotel franchise opportunities, you want to count on a brand that is positioned for ongoing growth. Having developed a strong portfolio of existing properties and with multiple assets in the pipeline, Red Lion Hotels Corporation offers the stability of a longstanding history of brand excellence and vast experience as an owner, operator and franchisor poised to drive a return on your investment.
From development incentives for key MSA markets, adaptive reuse PIPs for guest rooms and public areas, we’re committed to creating opportunities for hotel franchise that are results oriented and growth driven to ensure that your property thrives. When considering a partnership with Red Lion Hotels Corporation, rest assured that that you’ll receive the highest levels of support available including access to leading technology and business intelligence such as:
- In-market direct sales support, coaching and professional development from the RLHC National Sales Team, which books direct into every hotel’s availability.
- Regional advertising, field marketing services, digital marketing, creative design, public relations, social media support and marketing direction courtesy of our award-winning marketing team.
- Hotel operations support appointed by RLHC through Brand Service Directors who work to maximize your operating performance.
- Hello Rewards, a loyalty program based on recognition rather than points which allows us to offer tailor-made rewards that drive direct bookings.
- RevPak, a comprehensive digital marketing platform that integrates revenue management, customer relations, CRM, one-to-one and one-to-many marketing, business analytics, eCommerce and more to enhance your operations.