There's never been a better time to join the RLHC family.
We are proud to announce Hotel RL
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There has never been a brighter horizon
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A reinvented guest loyalty program, tailored to every property need
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Partner with RLHC

Submit an RFP to learn more about becoming a Red Lion franchisee and our hotel development opportunities


Our revolutionary guest management system, called RevPak, will allow you to connect and market to guests in a whole new way.

All About Red Lion

Take us on the go - download the Red Lion Hotels brochure. From our brands to our history, learn everything you want to know about RLHC.

Welcome to Red Lion Hotels Corporation

Explore Franchise Opportunities

With roots in the Pacific Northwest and an emphasis on adventure travel, Red Lion Hotels Corporation is a growing hospitality company that offers travelers the chance to immerse themselves in local culture through innovative brands. Founded in 1937 under the name Goodale & Barbieri Companies (G&B), Red Lion Hotels Corporation has continued to provide a unique outlook on travel experience with committed support, turnkey conversion and strong development programs as the basis of our hotel franchise operations. Explore our history here.

We invite you to explore franchise opportunities with us and be a part of a brand that is the committed to adventure, exploration and local wisdom. Red Lion Hotels Corporation is committed to the success of our franchise partners by providing unmatched support through every step of the development process. We are dedicated to bringing guests closer to main attractions, friendly service and comfortable amenities that aid in the creation of memorable and effortless experiences.

Becoming a part of the RLHC family is simple. We focus on what guests want instead of maintaining industry norms. With adaptive implementation for relevant standards that matter most to guests, converting to an RLHC brand is more straightforward and faster than ever. Submit an RFP to get started.

Unleash a Red Lion Franchise

Discover An Opportunity At Every Corner

To learn more about becoming a Red Lion franchisee and our hotel development opportunities, submit an RFP below or contact one of our team members for your personalized partnership opportunitiy with Red Lion Hotels Corporation.




Hello Rewards

Hello Rewards is not your average loyalty rewards program. With unexpected surprises and a structure built on instant gratification, we aim to know our guests and to reward them in ways that are unique to their own interests and pursuits. Who doesn't love arriving after a long trip to find out they've been automatically upgraded to the next room level? Or how about a special gift waiting for you at check-in? Say hello to your best vacation. Say hello to unforgettable memories. Say hello to Hello Rewards.