Welcome to Red Lion Hotels Corporation
Explore Franchise Opportunities
With roots in the Pacific Northwest and an emphasis on adventure travel, Red Lion Hotels Corporation is a growing hospitality company that offers travelers the chance to immerse themselves in local culture through innovative brands. Founded in 1937 under the name Goodale & Barbieri Companies (G&B), Red Lion Hotels Corporation has continued to provide a unique outlook on travel experience with committed support, turnkey conversion and strong development programs as the basis of our hotel franchise operations. Explore our history here.
In 2016, the national expansion of RLHC increased tenfold through the acquisition of Vantage’s hotel brands including, Americas Best Value Inn, Canadas Best Value Inn, Lexington, Jameson and Signature Inn. This strategic expansion allowed us to add scale in the Economy segment while continuing to focus on the Midscale/Upscale segments. Discover our newly added brands.
We invite you to explore franchise opportunities with us and be a part of a brand that is the committed to adventure, exploration and local wisdom. Red Lion Hotels Corporation is committed to the success of our franchise partners by providing unmatched support through every step of the development process. We are dedicated to bringing guests closer to main attractions, friendly service and comfortable amenities that aid in the creation of memorable and effortless experiences.
Becoming a part of the RLHC family is simple. We focus on what guests want instead of maintaining industry norms. With adaptive implementation for relevant standards that matter most to guests, converting to an RLHC brand is more straightforward and faster than ever. Submit an RFP to get started.